For exercise number three we were told to find an advertisement that appealed to a person’s emotion of fear. The following link is to an ad I found online that did invoke fear in me when I saw it.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2WDIvk3tDjabAJcSCU74FXaJcr8-BQ4qXBWzG1SMCTC0LkNTcJfYyRHiLRoPgfCJu-vY3P0RIaL3ErqDNciVPOoTXtswVm5bAFJYU60vVc_X4uk4rSr-36KemAVDdHXZtMLHE_lkRRfo/s1600/Fear+ad+a+real+one.jpg
The ad appeals to one’s fear of death. By doing so, it makes you want to read the fine print the ad places on the left side of the ad. Probably found in magazines regarding one’s health or fitness, these ads would get a lot of attention. The photo of the ad also emphasizes the fear of death. It becomes a good argument for those looking at the end because its effective in sending the message.
Many ads appeal to the emotions of shoppers because emotions drive decisions we make. For example if you saw a PETA ad of animals being abused, you might want to donate to PETA to protect some animals.
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